(PRWEB) July 8, 2006 -- Finding cedar Adirondack furniture with character as well as quality is not always an easy proposition. Many times the cedar used in commercially produced chairs and other pieces are made of inferior pieces of wood – perhaps with visual interest -- but not always with the structural integrity to last a generation or more.
“ We really want to put the customer experience first and foremost ”
The Iowa Adirondack Company (http://www.iowa-adirondack.com) has just unveiled its new limited line of chairs, chaise lounges, footstools and tables called the “Rustic” line. Known for its beautiful furniture made of the highest grade cedar, containing tightly grained, knot-free heartwood, Iowa Adirondack’s “Rustic” line adds a bit of more visually interesting wood for those who desire it. The occasional tight knot is allowed to lend a more rugged, “rustic” look.
“We have had great success with the roll out thus far,” says Iowa Adirondack’s owner, Jayson Gerth. “The response to our new, limited line has been strong, and we anticipate steady sales to continue with the Rustic line through the rest of the summer. These chairs have the same outstanding quality as our other furniture, with added visual appeal.”
Iowa Adirondack has been gaining a firm foothold in the competitive internet Adirondack furniture marketplace since its launch in November, 2005. The “Rustic” line is the latest addition to the wide variety of furniture currently available, all of the highest quality.
“We really want to put the customer experience first and foremost,” says Gerth. “From our ten year warranty to our ‘mom and pop’ approach to customer service, we strive to make every first customer a repeat customer.”
It appears that Iowa Adirondack is on the right path with the “Rustic” line of Adirondack chairs, chaise lounges, tables and footstools. Customers are getting more of what they want – high quality, visually appealing outdoor furniture – with an outstanding customer experience.
Iowa Adirondack Company, http://www.iowa-adirondack.com, has had a growing presence in the online outdoor furniture market since its launch in November, 2005. Founded by an Iowa craftsman who sold furniture to customers in central Iowa craft fairs and farmer’s markets for years, Iowa Adirondack quickly grew to include its current online shop with high quality offerings and outstanding customer service.
