(PRWEB) March 18, 2006 -- Nailite, the recognized leader in the high-end molded siding segment, takes its realistic look to a whole new level of installability with its patented interlock system.
“ By seeking out and listening to expert contractors who install Nailite siding across the country, our engineers and designers were able to incorporate their feedback into product improvement... ”
Realistic Look
An American manufacturer of exterior home products, Nailite introduces RoughSawn Cedar EZ™. This realistic new siding panel simulates the look and feel of genuine cedar shingles.
RoughSawn Cedar EZ panels and matching corners are so authentically grained and textured, the eye is easily fooled into thinking it’s real wood. Homeowners have even reported a temptation to pick at the splinters. The process of injection-molding is what creates this detailed texture.
Low Maintenance
For homeowners seeking a distinctive look for their home, wood siding makes a statement. Real cedar siding, however, requires regular upkeep using paint strippers, bleaches and acid products to keep it looking good. These hazardous ingredients must be handled cautiously.
RoughSawn Cedar EZ is a low-maintenance panel and the ideal siding alternative for discriminating homeowners. An occasional wash-down with an ordinary garden hose is all that is needed. Those who appreciate the look of cedar shingles but are put off by the difficulty and cost of maintaining real wood, now have the unique characteristics they want for their home available without the hassles.
Patented Interlock Technology
RoughSawn Cedar EZ panels slide straight up and lock into place, fastening effortlessly to the next panel. This efficient installation process lets contractors complete their jobs quickly. The patented upward interlock makes installation in cut areas, such as gables, dormers, areas around windows and doors, a much simpler process.
“By seeking out and listening to expert contractors who install Nailite siding across the country, our engineers and designers were able to incorporate their feedback into product improvements. Their comments directly helped invent this new locking system,” states Nailite’s Director of Marketing, Angel Toter. “By keeping our finger on the pulse of the siding industry, Nailite gives contractors what they want and need to do their jobs well.” The resulting patented design can only be found on Nailite panels.
The upward interlocking process enables every set of hands on any given work crew to find the installation quick and easy to master. With very few mistakes and call-backs as a result, contractors installing this product will enjoy the ease of installation and the satisfaction of a job well done.
What Contractors Are Saying
One contractor in Michigan, who installed RoughSawn Cedar EZ stated, “I like the new lock system — it’s great! It will save on the labor cost of installation.”
Another reported the ease with which small sections of panel were able to be installed. “In a narrow spot, you can drop between two J-channels,” declared a Massachusetts installer, “it locks right in without having to twist and angle.”
Another stated, “This is the easiest panel I’ve ever installed. Fitting around doors and windows is a breeze now. This easy lock slips right into anything…just like butter.”
Contractors and builders say they feel good about offering Nailite to their customers. Not only do homeowners feel proud of their attractive home, homeowners report the feeling lasts for years.
Contractors Invited to Participate in Sweepstakes
To introduce contractors to the new product, Nailite is sponsoring a give-away. Siding installers are invited to enter Nailite’s free & EZ Sweepstakes. (No purchase is necessary.) Nailite will randomly draw the names of five contractors and award them with up to 30 squares of RoughSawn Cedar EZ along with Nailite’s coordinating accessories. Contractors may pick up an entry form from their local distributor or visit the sweepstakes’ Web address at www.nailite.com/freeandez to print an entry form. The deadline for entry is June 1, 2006.
About Nailite
The industry leader of exterior home products, Nailite introduced injection-molded Polypropylene siding to the building and remodeling industry almost 30 years ago. For more information on Nailite products, call 1-888-300-0070, ext. 243 or visit www.nailite.com.
Contact: Ellen Sagnard, Marketing Manager, 1-888-300-0070, ext. 243.
