(PRWEB) October 9, 2005 -- Portico, one of India’s leading and premium Home Décor and furnishings brand unveils its premium home textile collection for the festive season. The new collection offers innovative & contemporary designs with a difference. The other highlights of the collection are the extensive use of rich and bold colors combined with world class quality of prints that have been elegantly executed.
“ Not only has Home furnishings become a lifestyle product for today’s style conscious lady but it is also a cost– effective way of giving your house a new look, for instance the most inexpensive way of changing the look of a bed-room is to chan ”
Portico’s festive collection comes in three home fashion concepts called Paisley; Flower Power & Siena Stripes each offering unique collection of bed linen and variety of coordinated home furnishings to suit different moods and aesthetic sensibility of an Indian lady. The collection is a perfect way to add that extra spark to your home during winters & the festive season. Besides bed linen the collection also includes quilts & duvet covers, which are one of the hottest selling categories today. Most of the collection sports bold & festive colors like red, orange & cream available at price points ranging from Rs.599 to 2,499. This is available at all leading lifestyle stores and home textile stores nationally.
Commenting on the new collection Rajiv Merchant, CEO Portico said, “The highlight of this collection is the exceptional & world class quality of prints. The colors used are rich & vibrant with innovative designs giving it a very contemporary look”. He Further added, “Based on our research today’s customer is looking for complete home solutions which is what we aim to provide. Not only has Home furnishings become a lifestyle product for today’s style conscious lady but it is also a cost– effective way of giving your house a new look, for instance the most inexpensive way of changing the look of a bed-room is to change the bed sheet sets. Last but not the least, we are sure that our new collection will stand up to our brand proposition “There’s no place like home.”
Collection Description:
Paisley:
Portico has created a collection of infinitely variegated designs inspired from the original paisley pattern. The paisley motif originated in Kashmir in India. The paisley designs developed at Portico are classic as well as modern. Traditional designs and motifs are revived from the past. Paisley is making fashion waves in Europe for the current season. The paisley has been reworked extensively to reflect the existing trends.
Flower Power:
Flowers available in bold and rich colors of warm and cool palette are used together in vibrant combinations. Flowers in such lively colors infuse your home with energy, and those in the more subdued colors lend an elegant and refined look. This fun collection promises a cheerful and happy look to your space. Big motif photographic flowers are expressed in bright and vibrant colors with co-coordinated pillow. Traditional fashion of flowers in India has moved with advent of today’s technology.
Siena Stripes:
This collection has been inspired from nature which provides vivid color and interest to your living space. It provides a perfect symmetry and balance to your space, which we look out in our busy lives. Stripes created here can be coordinated well with other patterns, including checks, paisleys, floral, toiles and even other stripes. No matter what your decor style, a Portico stripe can fit into the mix, whether you favor traditional, formal, casual or contemporary looks. This extensive collection of stripes is available in well-synchronized colors ranging from bright to monotone. This noble stripe could be the perfect way to update the look of your place for this festive season. Stripes suit perfectly to modern lady looking for best geometric solutions.
About Creative Group
The Creative Group is one of India’s largest professionally managed Apparel and Home Furnishing Export group with a turnover of over Rs.350 Crores. The Group currently employs over 8000 people with over 24 plants and has employed some of the best professionals in the country. Apart from the prestigious ISO 9002 certification, the Creative Group has won several prestigious awards for remarkable performance from The Clothing Manufacturers Association of India, Apparel Export Promotion Council and the Government of India
For further information please contact:
Integrated Brand-Comm. Pvt. Ltd:
Rashmi Nakaskar/ Kanchan Singh
9819222195 / 9322251221
Tel No: 55020056 / 57
