The American Parenting Market is Lucrative -- 73.2 Million Households with Children Younger than 18(PRWEB) November 29, 2005 -- Research and Markets (http://www.researchandmarkets.com/reports/c28323) has announced the addition of American Parenting Styles – in the United States to their offering.
Based on 2004 data, the U.S. Census Bureau reports that there are 73.2 million households in the U.S. supporting children under the age of 18, creating a lucrative market for any company supplying goods and services to this truly mass market. Relevant to every industry, an understanding of the pressures of modern parenthood is essential to any marketing strategy. Categories as diverse as food and drink, personal care, household products, travel, electronics, and even financial services are driven largely by parents and their goal to create the best-possible upbringing for thAeir children.
For generations, American culture regarded parenting as an ability inherent in the human species. This so-called "myth of instinctive parenting" has been dismantled by a multitude of experts in science, psychology, and education. Modern parents are constantly bombarded with conflicting advice on the nutritional, developmental, social, and physiological needs of children.
As research on parenting becomes more complex, the parents' expectations of themselves also increase. Many parents today seek not only to provide safety and shelter for their children, but to set the groundwork for academic excellence, social grace, and athletic prowess. There is tremendous pressure on parents to "do the right thing" and a lack of consensus over what the right thing is.
This report uncovers the nature of American parenting in all its diversity, analyzing parenting norms, practices, rituals and values. This report also examines the key social, economic and demographic factors which influence modern parenting styles, such as delayed childbirth, changes in household composition, labor force participation trends and the increasing ethnic diversity of the U.S. population.
As parents continue to be enticed and confused by parenting theory, they will seek any assistance they can find in navigating the troubled waters of parenthood. Companies that understand the underlying fears, hopes and motivations of parents will be more successful in marketing to this massive demographic in the U.S. population.
For more information visit http://www.researchandmarkets.com/reports/c28323
Laura Wood
Senior Manager
Research and Markets
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