“ Just as we have been very successful selling specialty ceramic charcoal grills, rather than gas grills that our customers can buy at from a mass merchandiser, offering a line of exceptional, high-quality hanging furniture makes much more business sense fo ”
Outback Chair's product line proves to be a strong-seller with high margins for pool & spa dealers and will be on display at the AQUA Show and the Pool & Spa Expo.
San Diego, CA (
PRWEB) November 3, 2006 -- Las Vegas is the place to be for pool & spa dealers in November. The AQUA Show will be held on November 8-10, 2006 at the Mandalay Bay, and the International Pool & Spa Expo is coming up on November 29-December 1, 2006 at the Las Vegas Convention Center. Pool & spa retailers seeking a winning furniture product should be sure to visit Outback Chair Company (AQUA Show booth 1062, Pool & Spa Expo booth 977B). Why? Pool & Spa stores are attracting more customers, increasing sales of complementary casual living products and achieving good margins with Outback's distinctive collection of remarkably relaxing hanging chairs, recliners, loungers and hammocks.
Johnson's Pools & Spas (
www.johnsonspools.com), a family-owned business established in 1977, is located in Oswego, N.Y. in an upstate region with a population of about 24,000. According to Audra Kemmerling, one of the store's owners, Oswego is a blue collar area, and her store competes with mass merchandisers such as Wal-Mart and Lowe's. "When it comes to add-on products, like stoves and casual furniture, we have to sell high-quality products that our customers won't find at big-box chain stores," said Kemmerling. Johnson's started selling hanging furniture from Outback Chair Company in March 2006 and currently offers the Air Chair, Outback Recliner and Outback Lounger, and they are considering adding the new Double Lounger for 2007.
Spring homes shows are an important marketing venue for Johnson's. "Outback's hanging furniture proved to be a big draw for us," said Kemmerling. "The chairs, loungers and recliners are eye-catching and attracted folks who might otherwise skip by a pool & spa display."
Johnson's presents the hanging furniture at its store on the wooden merchandising display system that Outback Chair offers to its dealers. That has been a key to sales success. "Merchandising the hanging chairs so that customers can try them out is the way to go," said Kemmerling. "If they sit in them, they are 90 percent sold." For Johnson's Pools & Spas, hanging furniture from Outback Chair Company has been "a great add-on product, and we make a good margin."
Brown's Pools & Spas (
www.brownspools.com) operates five retail locations in the western suburbs of Atlanta, Ga. and has achieved solid annual sales growth every year since the company was founded in 1974. But traditional patio furniture has been a challenging category for Brown's.
Their store showrooms range in size from 2,000 to 7,500 square feet. According to Nate Buchan, retail manager for Brown's Pools & Spas, they do not have sufficient space to effectively merchandise a full range of traditional casual furniture, such as patio sets. "Although our limited offering of casual furniture was of higher quality than what our big-box competitors sell, the apparent similarity in design combined with the lack of selection in our available showroom space made closing sales a tough proposition," said Buchan. "And compared to the big discounters within two miles of any of our locations, our prices simply could not come close."
Brown's is a BioGuard® dealer and learned about Outback Chair Company through their Backyard Essentials program, which assists pool & spa dealers in broadening retail offerings beyond pool chemicals and supplies. "The Outback Chair line of hanging furniture offers us a great opportunity to be successful and profitable in the outdoor furniture segment by providing our customers with special, premium products that they just will not find elsewhere," said Buchan.
Brown's can display a full line of Outback Chair hanging furniture products in about 250 square feet of showroom space. Buchan believes that Outback Chair's furniture is unique and offers viable price points to his customers and a great margin for Brown's. "Outback Chair Company changes the selling dynamic completely," said Buchan. "Just as we have been very successful selling specialty ceramic charcoal grills, rather than gas grills that our customers can buy at from a mass merchandiser, offering a line of exceptional, high-quality hanging furniture makes much more business sense for us than traditional patio furniture."
In conclusion, hanging furniture from Outback Chair Company is a winning category for pool & spa dealers. Outback Chair offers them unique, well-made, high-quality and high-margin products, and the company supports the success of family-owned, independent retailers.
The new Double Lounger from Outback Chair will be on display at the AQUA Show (booth 1062) and the International Pool & Spa Expo (booth 977B). Based on the design of the top-selling, high-margin Outback Lounger, the new Double Lounger is a modern interpretation of the traditional porch swing and offers comfy room for two.
Outback Chair is also introducing the Cove at the November shows. The Cove is the first product in its new Urban Balance Collection of rattan furniture. It is woven in all-weather, ultra violet-resistant, outdoor/indoor resin that is durable and maintenance-free. The Cove offers a comfortable and comforting floating alcove that is an invitation to sit back, cozy up and relax. It comes in a rich, dark chocolate color and is offered with three fashion-forward color options for its pillows: kiwi green, ocean blue and mandarin orange.
About Outback Chair Company, Inc.
When selecting casual furniture, discerning consumers seek exceptional value: imaginatively designed, well-made furniture that provides genuine comfort at a sensible price. For these consumers, and the retailers who serve them, Outback Chair Company manufactures and distributes the most complete line of remarkably relaxing hanging furniture. Suspended from the ceiling of a porch or swaying gently from a frame out back on a patio, by the pool or in the garden, Outback's hanging furniture – including chairs, loungers, recliners and hammocks – offers lofty comfort that raises relaxation to serene heights. Founded in 1997, Outback Chair Company (
www.outbackchair.com) is headquartered in San Diego, Calif. Toll-free phone: 800.444.7998.
Additional Information:
Outback Chair's online press kit is accessible at
http://www.outbackchair.com/press_kits.html.
Editorial Appointments:
For assistance in scheduling an editorial appointment with Outback Chair Company at the International Pool & Spa Expo (booth 977B), kindly contact David Aquilina.
