(PRWEB) October 11, 2005 – With its distinctive brands presenting an extensive selection of gas, electric, and wood burning fireplaces, stoves, grills, mantels and more, Hearth & Home Technologies (www.hearthnhome.com) is the world’s largest manufacturer of fireplaces and hearth products. In 2004, nParallel, the brand communication, merchandising strategy and display company, crafted an imaginative trade show pavilion that integrates brand communication for Hearth & Home. When it came time to develop a comprehensive point-of-sale system for its Heat & Glo™ and Quadra-Fire® brands, Hearth & Home again turned to the creative pros at nParallel.
“ We envisioned a solution that would promote awareness of our product brands and help dealers boost sales of individual product line... ”
“We envisioned a solution that would promote awareness of our product brands and help dealers boost sales of individual product lines,” said Alan Trusler, senior vice president, retail channel, Hearth & Home. “Since every dealer’s showroom is different, we had to have a flexible system. nParallel delivered a brilliant and cost-effective solution.”
“The modular system we designed has 40 individual elements – featuring window cling signs, exterior and interior banners, design center kiosks, several types of fixtures (including wall flag and wall mounted options), and small and large light boxes,” said Shawn King, creative director, nParallel.
nParallel defined retail fixture and signage packages designed to maximize the impact on customers during store visits. “The solution can be tailored to the showroom environments of individual Hearth & Home dealers,” said Megan Diamond, president, nParallel. “The various packages offer unique combinations of elements with different, and affordable, price points for retailers.”
Hearth & Home began the roll-out of the point-of-sale system in June 2005. More than 90 orders have been submitted to date, and some 200 dealers are expected to deploy the system by the end of 2005. “We’re confident this new point-of-sale system will enhance the retail experience for consumers and help drive the sales process,” said Trusler. “We look forward to rolling it out to more dealers in 2006.”
About Hearth & Home Technologies
Hearth & Home Technologies is the world’s largest fireplace manufacturer and a leading provider of hearth products for the home. The Hearth & Home Technologies family includes Heat & Glo™, Heatilator® and Quadra-Fire® brand hearth products and Fireside Hearth & Home™ retail stores. Hearth & Home Technologies is a subsidiary of HNI Corporation (NYSE: HNI), the second largest office furniture manufacturer in the United States. More information can be found at www.hearthnhome.com.
About nParallel
Brand marketers and retailers know that store designs, merchandising systems and trade show displays establish the brand experience, engage customers and drive sales – if they are planned with imagination, then skillfully crafted. But, too often, unfocused planning, uneven execution and unexpected costs squeeze the creative spark out of their most promising concepts. The alternative? nParallel (www.nparallel.com), the international brand communication, merchandising strategy and display agency. Whether the venue for your moment of truth with your customers is a store or a show, nParallel fulfills the big-picture vision while keeping a sharp eye focused on the details of disciplined production, meticulous program management, and the budget bottom line. Seeking uncompromised excellence in brand communication? Call nParallel, 763.231.4800.
